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  To try and understand a functional value of time, let’s look at it like this: “in transport economics, the value of time is the opportunity cost of the time that a traveller spends on his/her journey. In essence, this makes it the amount that a traveller would be willing to pay in order to save time, or the amount they would accept as compensation for lost time.” (1) But what does time mean to you? Isn’t it more than just functional? To some, there isn’t enough of it, and they wish that there were more hours in the day. To...

Our Founder, Dr. Shehab Jabir graduated from St. George’s University of London in 2011. After completing his internships, he managed to secure a place in his chosen speciality of Plastic and Reconstructive surgery. Having been exposed to jewellery and watches from a very young age, given his family’s involvement in the trade, he always wanted to continue his family legacy. In addition, his love of history resulted in him studying the history of watch-making in the United Kingdom which further inspired him. Love of precision, intricacy and design together with the desire to preserve his family legacy and his fascination...

Just like the immortal Avengers of the Marvel Universe discovered, a time heist was the solution to saving the planet. While many of us might wish we had the possibility of a Tony Stark fix-it in the form of a fully functioning time-space GPS to alter the course of our lives’ journey, we have to make do with time, the way the universe intended it – unchangeable. What is survival, if not a duration of time through which we adapt to various social, environmental, cultural and technological schemas? How we experience our lives depends on the ‘times’ we live in,...

“Vestis virum facit” meaning “clothes make the man” is a Latin proverb by Erasmus, who was known as the ‘prince of the humanists.’ He was a Dutch philosopher and influencer of the Northern Renaissance. Undeniably, even in the 1500s, we are exposed to the notion that ornamental possessions were able to sway the opinions of the public by implying that a man who was well dressed was more important than one who was not. The fact was accepted that at a basic level, a naked man would not be able to influence society, the way a well-dressed man could.  Today,...